Apple engineers questioned the company’s strength in the home technology market

Apple engineers questioned the company's strength in the home technology market

Some Apple engineers have expressed concern that the company does not have a clear policy on the development of a line of devices for home use (like the Apple TV). Bloomberg columnist Mark Gurman told about this.

According to Gourmet, Apple is having a hard time in the home device market due to competition from cheaper solutions like Amazon and Roku. Let Apple TV remain a component of the ecosystem, but at $ 180 for the base version, the product is quite expensive.

Apple employees told Gourmet that the company did not have a product line in this direction. However, Apple continues to work on home segment devices: there is information about a certain hybrid of Apple TV and HomePod, the premiere is expected approximately in 2023.

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