The Spanish newspaper Marca was the first to publish information according to which the actions of the star of the Portuguese national team Cristiano Ronaldo at the press conference before the Euro 2020 match against Hungary led to the loss of Coca-Cola.
The value of the corporation allegedly decreased by 4 billion dollars (from 242 to 238 billion dollars) due to the act of the footballer.
The fact that the attacker demonstratively set aside two bottles of drink while talking to journalists and encouraged everyone to drink water did not really affect the company’s share price. On June 11, it paid dividends to investors, and this led to the fact that on Monday, June 14, this is the amount of the value of Coca-Cola securities decreased.
It is noted that on June 11, trading closed at a time when the price of one share of the corporation was $ 56.14. On June 14 at 10:00 it dropped to $ 55.9, at 16:10 – to the mark of $ 55.68, and at 16:30 – to $ 55.36. The news that Ronaldo urged people to give up Coca-Cola and go to the water appeared on the website of the main Portuguese sports publication A Bola only at 16:57, and a curious video from the press conference began to gain popularity online only at 19:30 -22: 00.
Thus, the loss of $ 4 billion due to falling prices per share by $ 0.9 was a planned market event. This was not affected by Christian’s action.