Everyone knows about the high competition among law firms. It is difficult to stand out among 160,000 competitors. However, there is a great way to attract more clients and gain an advantage – to get acquainted with web marketing for lawyers.
With the help of online marketing, focused on law firms, you will show your experience, attract visitors, turning them into customers. If you want to be able to represent your law firm online, you’ve come to the right place. In this article, we will discuss the mistakes of Internet marketing that lawyers should avoid, as well as the strategy of web marketing for lawyers to increase traffic, attract customers and expand the business on the Internet.
Six Web Marketing Mistakes to Avoid
Before embarking on an online marketing strategy and advice for lawyers, let’s address the mistakes that every law firm and lawyer should avoid.
1. Lack of representation on the Internet
The first mistake is during your absence from the Internet. Nowadays, most people turn to the Internet not only to communicate with friends and family but also for work, shopping, news, and solving their problems. If your prospects need a lawyer, they will first look for one online. Without an online presence, you risk losing a significant number of stakeholders and prospective customers.
2. Lack of membership in the American Bar Association
Membership in the American Bar Association is one of the best opportunities for professional communication. By teaming up with colleagues, you increase your chances of gaining clients from other lawyers and attorneys who are no longer able to handle large numbers of clients.
By confirming your ABA membership on websites and social media profiles, you increase the credibility of your services and knowledge. Visitors understand that you not only know your business but also follow all the best practice recommendations.
3. I will not return to the community
Providing free services is a great way to support the community, but it also has a few added benefits. First, you can earn on the recommendation of people who have received free advice from you. Second, it’s great PR that expands your audience. To get the most out of it, make sure your social media profiles contain a section for free work, just like on your site.
4. Ignoring marketing trends
Although you do not need to be a marketing expert, following market trends is in your best interest. As in all industries, marketing trends change over time. For example, video has become popular in recent years and many law firms use it to their advantage.
Without taking into account market trends, it is difficult to know what is currently working and create a marketing strategy to achieve business goals. In addition, you risk losing money if you spend it on a strategy that is no longer effective.
5. Do not care about your image
Meet on clothes and you risk if you do not dress so as to make an impression at once. Even if you work in a small firm or just begin and want to look casual, it is important to show professionalism both before your clients and in a courtroom.
6. Don’t know about SEO
Finally, learn the basics of search engine optimization (SEO). SEO is the process of optimizing your website to increase search engine rankings for certain keywords, it is a long-term strategy for any business.
Searching for keywords, using them on your website, and knowing what’s important to search engines like Google increases your chances of appearing in the results when someone seeks a lawyer or counsel in your area.